No employer plan? No problem. Private PPO coverage designed for entrepreneurs, freelancers, and 1099 earners.
When you work for yourself, health insurance is on you โ and the marketplace options can feel expensive and confusing. We specialize in private PPO plans for self-employed and 1099 professionals: flexible coverage that keeps your doctors, protects your income, and fits the way you actually work. One honest conversation and we will map out your best options.
Working for yourself removes the one decision most people never have to make: which category of coverage to buy in the first place. Below is the comparison laid out flat, including the rows that point away from what we sell.
| What differs | ACA Marketplace plan | Private medically underwritten PPO |
|---|---|---|
| Who gets approved | Anyone who applies. Your health history cannot be used to decline you or to set your price. | Approval and price depend on your health history. You can be declined, rated up, or issued a policy that excludes a condition. |
| Pre-existing conditions | Covered from day one. Required by federal law. | Commonly excluded, limited, or subject to a waiting period. Read the exclusion language before you sign anything. |
| When you can enroll | November 1 to January 15 for 2027 coverage, or within 60 days of a qualifying life event. | Year round, subject to underwriting. |
| Help with the premium | Advance premium tax credit, if your household income qualifies. | None. You pay the full premium yourself. |
| If your income is over 400% of the federal poverty level | No tax credit at all. For 2026 coverage that line sits at $62,600 for one person and $128,600 for a family of four. | No tax credit either, so the comparison comes down to price, network and what the policy actually covers. |
| The ten essential health benefits | All ten are required, including maternity care, mental health and prescription drugs. | Not required. Benefits vary from policy to policy, sometimes substantially. |
| Annual cap on your out-of-pocket costs | Required by law. | Not guaranteed. Check whether the policy caps your exposure at all, and at what number. |
| Network | Set by the plan. A large share of Florida marketplace plans are HMO or EPO products built around in-state networks. | Built on broad national PPO networks. For most people who choose one, that is the entire reason. |
| Who it fits best | Anyone with a pre-existing condition, anyone whose income qualifies for a subsidy, and anyone who wants guaranteed-issue protection they cannot lose by getting sick. | Healthy applicants earning above the subsidy cliff who need provider access outside Florida and are comfortable being underwritten. |
Subsidy-cliff figures are 400% of the 2025 federal poverty guidelines, which are the guidelines used to determine eligibility for 2026 coverage.[5] This table describes how the two categories of coverage work. It is not a quote, and it is not specific to any one insurer.
The honest short version. If your income qualifies you for a premium tax credit, or you have a condition that needs ongoing treatment, the marketplace is usually the better answer — and we will tell you that plainly, even though it is not what we sell.
Private medically underwritten PPO coverage earns its place in one specific situation: you are healthy, you earn above the subsidy cliff so no tax credit is coming either way, and you need a network that still works when you are not in Florida. That is a real group of people, and it got considerably larger in 2026. It is not everybody.
The conversation is free and there is no obligation attached to it. If the answer is “go to the marketplace,” you will hear it in the first ten minutes rather than after an application.
The enhanced premium tax credits expired going into 2026, and the damage did not land evenly. It concentrated almost perfectly on people who earn a good income without an employer plan behind them — which is the definition of a successful freelancer, contractor or agency owner.
Households above 400% of the federal poverty level were about 7% of 2025 marketplace enrollment and nearly 48% of the drop into 2026.[1] The band sitting right at the edge, 400% to 500% of poverty, lost 44% of its sign-ups — over 321,000 people.[1]
The credit does not phase out at that line. It stops. For 2026 coverage the threshold is $62,600 for one person and $128,600 for a family of four; for 2027 coverage, using the 2026 poverty guidelines, it moves to $63,840 and $132,000.[5] A sole proprietor who books one extra project in November can cross it and owe back every dollar of advance credit received that year.
This is the one place where being self-employed is an advantage rather than a disadvantage. Your modified adjusted gross income is not handed to you by a payroll department. Retirement plan contributions, equipment timing, entity election and the health insurance deduction itself all move it. Anyone projecting income within about 15% of the cliff should be running that math with a CPA in the fourth quarter, not in April.
Generally yes, and it is an above-the-line adjustment, which means you take it whether or not you itemize. The IRS puts it on Schedule 1 (Form 1040), line 17, and Form 7206 is the worksheet used to compute it.[6] Three conditions decide whether it applies to you:
| The rule | What it means in practice | Where it comes from |
|---|---|---|
| You need business income | The deduction cannot exceed your net profit from the business that established the plan. A loss year means no deduction, and it does not carry forward. | Instructions for Form 7206[6] |
| No employer plan available — including your spouse’s | You cannot take the deduction for any month you were eligible to participate in a subsidized employer plan, including one offered through your spouse, even if you declined it. Eligibility is the test, not enrollment. This is the rule people get wrong most often. | Instructions for Form 7206[6] |
| If you elected S corporation status | A more-than-2% shareholder qualifies only if the corporation pays or reimburses the premiums and reports them as wages in box 1 of your Form W-2. Miss the W-2 step and the deduction is lost, which is a common and entirely avoidable bookkeeping failure. | Instructions for Form 7206[6] |
| Where it lands on the return | Schedule 1 (Form 1040), line 17 — an adjustment to income, available whether you itemize or take the standard deduction. Because it reduces your AGI, it can also move you back under the subsidy cliff. | Instructions for Form 7206[6] |
We are licensed insurance producers, not tax advisers, and this is general information rather than tax advice. Confirm your own facts with a CPA or enrolled agent before you file.
For the 2026 plan year insurers filed a median increase of 18% across 312 filings, with 125 of them — roughly 40% — requesting 20% or more.[4] The stated drivers were about 8% underlying medical cost trend, sharp growth in specialty drug spending, and the expiration of the enhanced credits pushing healthier people out of the risk pool.[4] None of those three has reversed.
Open enrollment for 2027 coverage runs November 1, 2026 to January 15, 2027, with December 15 as the cutoff for a January 1 start date. Private medically underwritten policies are not tied to that calendar and can be applied for year round, which is genuinely useful when you leave a job in March — but underwriting still has to say yes.
Your projected 2027 household income, including a realistic range rather than a single number. Every prescription anyone in the household takes, with dosage. Every doctor and facility you want to keep, by name. Any diagnosis or procedure in the last ten years, because underwriting will ask and an incomplete application is worse than a decline. And your entity structure, since it changes both the tax treatment above and whether a group option is available to you.
With those five things a real comparison takes about twenty minutes. Call (813) 810-3961 and you will speak to a licensed advisor, not a call centre.
The day you hand in your notice, take the leap into full-time 1099 work, or file the paperwork on your LLC, one line item quietly changes: the employer who used to pay most of your health premium stops. Most group plans terminate either on your last day or at the end of that month, and the difference between those two dates is the single most common thing new business owners get wrong. If you assume you are covered through the end of the month and you are not, a routine prescription refill or an urgent care visit lands on you at full retail price.
COBRA exists to bridge that gap, and it is worth understanding rather than dismissing. Under the U.S. Department of Labor's rules, you generally have 60 days from the later of your coverage ending or your election notice being provided to elect COBRA, and continuation coverage after a job termination or reduction in hours typically runs up to 18 months. The catch is cost. The Department of Labor notes that you usually pay the full premium, meaning your old share plus the amount your employer used to contribute, plus two percent for administration. That is the same plan you had, at a price your employer's contribution was hiding from you. For a lot of people leaving W-2 work, that first COBRA invoice is the moment the search for an alternative starts in earnest.
Employer group coverage usually ends on your last day of work or the last day of that month, depending on how your employer's plan is written, so confirm the exact termination date in writing before you leave. You may be offered COBRA, which lets you keep the same plan temporarily but at the full unsubsidized cost. You can also shop private, medically underwritten PPO coverage at any point, which is often what people compare COBRA against.
One real advantage of buying your own coverage is that self-employed people may be able to deduct premiums. According to the IRS, the self-employed health insurance deduction is claimed on Schedule 1 of Form 1040, line 17, with the calculation supported by Form 7206. It is an above-the-line adjustment, so you do not need to itemize to use it.
Two limitations matter. First, the deduction is generally capped by the earned income from the trade or business under which the plan is established, so a lean year limits what you can claim. Second, and this surprises people, the IRS instructions for Form 7206 state that you cannot subtract the self-employed health insurance deduction when figuring net earnings for self-employment tax on the business under which the plan is established. It reduces income tax, not the SE tax line. The IRS also states you cannot take the deduction for any month you were eligible to participate in an employer-subsidized health plan, including your spouse's, even if you did not actually enroll.
The mechanics differ for owners taxed as an S corporation. IRS Form 7206 contemplates more-than-2 percent shareholders using Medicare wages reported in box 5 of Form W-2 in the limitation calculation, which means the premiums generally need to run through payroll correctly to be treated the way the owner expects. This is exactly the kind of detail your bookkeeper and CPA need to set up in advance. Scotty Jaymes Insurance is an insurance agency, not a tax advisor. Everything above is general information, tax rules change, and your specific outcome depends on your entity type, your income and your filing situation, so confirm all of it with your own CPA or tax professional before you rely on it.
The IRS provides a self-employed health insurance deduction claimed on Schedule 1 of Form 1040, line 17, computed using Form 7206, and it is available without itemizing. It is generally limited by the earned income of the business the plan is established under, and per the IRS it does not reduce self-employment tax. Whether you qualify depends on your entity type and circumstances, so confirm with your CPA.
Marketplace subsidies are calculated from an income estimate you provide in advance. For a salaried employee, that estimate is easy. For a contractor with a strong first quarter and a slow third quarter, or an agency owner who closes one large project and changes the year, it is a guess. The IRS requires that advance premium tax credit payments be reconciled at filing time on Form 8962 using the Form 1095-A you receive, and if your advance payments exceeded the credit you actually qualified for, the excess increases your tax liability. The IRS advises reporting income changes to the Marketplace during the year so payments can be adjusted.
That is a real cash-flow risk in a year you did better than planned. A privately underwritten PPO premium is not tied to your income at all, so a strong year does not create a surprise at tax time. If you want the structural detail on how that coverage is built, our overview of private PPO health insurance covers underwriting, networks and how these plans differ from marketplace products.
The IRS reconciles the advance premium tax credit you received against the credit you actually qualified for using Form 8962 at tax time. If the advance payments were larger than the credit you were entitled to, that excess generally increases your tax liability for the year. The IRS recommends reporting income changes to the Marketplace as they happen so the payments can be adjusted mid-year.
Private medically underwritten coverage is available year-round, with no open enrollment window and no qualifying life event required. If your contract ends in April, you incorporate in July, or you finally decide in October that COBRA is not sustainable, you can move then instead of waiting for a government enrollment period. For business owners whose circumstances change mid-year, this is often the most practically useful difference.
Yes. Private medically underwritten PPO plans sold outside the government marketplace enroll year-round and do not require a qualifying life event. That means a contractor who loses a client in June or an LLC owner who starts up in September can apply at that time rather than waiting for an open enrollment period.
Most self-employed households are not covering one person. A spouse who also freelances, children, or a domestic partner all change what the right structure looks like, and sometimes the answer is not a single family plan but separate policies that fit each person's health profile and doctors. Once you have a small number of W-2 employees, the calculation shifts again. A small group plan can become the stronger structure, since it changes how underwriting works, lets the business contribute toward premiums, and can be a genuine retention tool when you are competing for people against larger employers. We handle both individual and small-business coverage, along with life, dental and vision, which you can review on our insurance services page.
An accurate quote takes about ten minutes if you have the basics in hand: the ages and dates of birth of everyone who needs coverage, your ZIP code, height and weight, any current prescriptions with dosages, any conditions treated or diagnosed in the past several years, the doctors and hospital systems you want to keep access to, your target monthly budget, and the date your current coverage ends. Because these plans are medically underwritten, honest and complete health information is what produces a quote that holds up at issue rather than one that changes later.
Scotty Jaymes Insurance is an independent agency based in Tampa, Florida, licensed in 31 states, with a 5.0 Google rating from 197 reviews. Our founder, Scott Binsack, is a licensed insurance producer. Our service is free to you and paid by the carriers, so you get an advisor without adding a line item. We work with self-employed clients nationwide, including detailed local guidance for Florida health insurance and Texas health insurance. Call (813) 810-3961 or visit us at 5701 E Hillsborough Ave, Tampa, FL 33610.
Have the dates of birth and ZIP code for everyone being covered, height and weight, current medications with dosages, any conditions treated in recent years, the doctors or hospital systems you want in network, and the date your existing coverage ends. Because private PPO plans are medically underwritten, giving accurate health information up front is what makes the quoted rate reliable. You can call (813) 810-3961 and get a quote in one conversation at no cost to you.
Scotty Jaymes Insurance is a private, independent insurance agency. We are not affiliated with any government agency, Medicare, Medicaid, or Healthcare.gov, and we do not provide tax, legal or medical advice.
Figures on this page last verified against the primary sources on August 13, 2026
Scotty Jaymes Insurance is a private, independent insurance agency. We are not affiliated with, endorsed by, or connected to any government agency, the federal Medicare or Medicaid programs, or any state or federal health insurance marketplace including Healthcare.gov. The market data above is published by the organisations cited and is provided for context only. It does not describe the pricing, benefits or availability of any policy we offer. Plan availability, benefits and pricing vary by state and by applicant.
Absolutely. You do not need an employer or a group. As independent brokers we help self-employed and 1099 workers find private PPO plans directly โ often with more flexibility than a marketplace plan.
Sometimes yes, sometimes no โ it depends on your situation and subsidies. The advantage of working with us is we compare your real options side by side so you can choose with confidence.
We will walk you through the plans that fit your situation and explain exactly what is and is not covered before you decide. No surprises.
Get a free, no-pressure quote โ or call and talk to a real advisor right now.

Scott is a licensed insurance producer who has personally driven more than $50 million in sales and now leads an independent agency serving individuals, families and business owners across 31 states. Every page on this site is written and reviewed by Scott so the guidance you read comes from a licensed advisor, not a content mill.
Licensed in 31 states: Alabama, Arkansas, Colorado, Delaware, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Missouri, Mississippi, Montana, North Carolina, Nebraska, Nevada, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, West Virginia, Wyoming.
Scotty Jaymes Insurance is a private, independent insurance agency. We are not affiliated with, endorsed by, or connected to any government agency, the federal Medicare or Medicaid programs, or any state or federal health insurance marketplace, including Healthcare.gov. Plan availability, benefits and pricing vary by state and by applicant.